With new levels of brand recognition and a generous suite of products designed to perform, Boost Mobile was poised to disrupt the highly competitive mobile carrier market.
DO MORE. DIFFERENT.
After a deep dive into the category, SCS uncovered a simple, defining truth.
With a set of young and hungry competitors nipping at their heels, and an unrivaled history of protecting automobiles, it was time for Prestone to set the market straight on what made them the category leader for 90 years.
WE ARE WHERE YOU AT
After a sustained pullback on media spending, Boost Mobile was prime to re-enter the market as a category icon.